Since it’s inception TV soaps are known to target only home-makers, but not any more! With soaps like “Bade Acche Laggte Hain” on Sony and “Parichay” on Colors this might change (and it’s already changing) very soon.
Recently these two soaps have grabbed our eyeballs (yes, we do not watch any other soaps on TV ). This is what we have observed –
These shows have dared and been successful so far in catering the audience of age group 25+ Males in addition to the usual 35+ Females, which is the usual benchmark for any Indian soap opera show.
My only question- Was this intentional? Did Ekta actually gave this a thought (that she can hack the minds of nomads like us)? Or is this because youngsters like us are not getting anything worth to watch?
Well it will take some time to really understand the true reason behind this. So why am I talking about this today?
Well, I might have never touched this genre but was compelled when my 30 year old married brother mentioned it last night that even he watches these 2 shows on TV every night. I was shocked. Why? Coz like us he hates all other soap operas.
Coincidentally both these shows have been produced under Ekta Kapoor’s banner of Balaji Telefilms, who is undoubtedly the queen of Indian soap operas. “Bade Achhe Laggte hain” which was launched a little earlier than “Parichay”, has Saakshi Tanwar and Ram Kapoor in the main lead. The show has been in lime-light because of the extraordinary storyline where Saakshi who is in her early thirties and Ram who is in his early forties get married for the sake of their families and then the show depicts their struggle to adjust with each other. Also how they both start developing affection for each other. The show entails a hilarious bickering between these two which is the most interesting part to watch as many couples in the same situation will be able to co-relate themselves.
“Parichay” was launched in August which has Samir Soni playing the male protagonist as Kunal Chopra, who has lost his interest in life due to his failures and continues to lead an indifferent life. Life takes a major u-turn when he loses his brother in a bomb blast on the day of his wedding and he is forced to marry his deceased brother’s fiancé, Siddhi Kunal Chopra (role played by Keerti Nagpure). The story has been given very typical treatment but the role essayed and portrayed by Samir Soni is what keeps the viewers glued to the show. The show is a major hit and has already beaten some of its competitor shows in the same time slot on other channels.
Both the shows have lead couples with awesome chemistry and that is one of the most compelling reasons for millions of viewers across the country to get hooked to these shows. Either they will create a niche for them and will be one of the few shows that cater to a larger audience. However we also feel that if they continue to be in the same league they will survive otherwise if they introduce the regular drama/ or not required turns then they will also fail with the new created audience just like any other soap opera shows in India.
Are we going to see more of such soaps targeting youth?