In line with this Blog post I wrote, there is another addition to the rapidly expanding magazine market in India (60 new magazines were launched in India in past one year). 9.9 Media has launched EDU- A monthly magazine costing Rs. 150 and targeting India’s higher education sector.
India’s higher education needs such attention because of some of the unique problems it faces- lack of quality institutes, old policies, reservations, lack of focus for students, lack of knowledge for career growth etc. EDU aims to solve some of these problems through a neutral and reliable platform. They will circulate the first 60-page issue to 5000 leaders in higher education across India.
The magazine will include sections such as Academics, Administration, Technology, Profile, Strategy and Updates from the sector and columns by well known academicians and visionaries. But more than this the real challenge as per me would be to decide on the marketing channel for spreading awareness among target audience.
They should combine internet and direct referral marketing to reach the audience. Since this a niche section and major magazine readers in India are from higher income group (business and technology), it would be a challenge for EDU to make right audience stick to the title.