Tag Archives: GRP

Sony TV’s Chhanchhan – a week later

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[To set reminder and check TV schedule of Chhanchhan click here...]

TRP and GRP score card for the week has hit the floor and it’s time to review grades of this year’s most ambitious project of Sony TV – Chhanchhan. Chhanchhan in the week of its launch has managed to garner a TRP of 1.4 with its 1st episode acquiring a viewership of around 1.7.

TRP rating of 1.4 is surely better than its predecessor Honge Judaa Na Hum which wrapped up at 0.4 and with this Chhanchhan becomes the 2nd most watched show of Sony TV. Definitely a reason to rejoice at Sony TV considering that their last project Dil Ki Nazar Se Khubsoorat could manage an average opening TRP of just 0.9.

Standalone, a week TRP of 1.4 is nice considering a new show but is actually average for such a hyped show. In fact the startup ratings are even lower than Sanaya’s last show Iss Pyaar ko Kya Naam Doon which had recorded TRP of 1.7 in week of its launch.

It could not even match steps with another similarly puffed up show Saraswatichandra, which not only managed a decent TRP of 2.1 but defeated Bade Achhe Lagte Hain in TRP race in its first week of run. Comparing it with other recent launches Badalte Rishton Ki Dastaan and Bani – Ishq da Kalma had managed a TRP of 1.6 in their opening week. The show fails to impress on this accord as well.

Sony TV had betted high on Sanaya Irani for role of Chhanchhan with anticipation to grab maximum eyeballs aka to her immense popularity. The entire show promotions revolved around her to get the best out of her Star Power. Expectations were that show average should range in between 1.9 to 2.

Nevertheless, it’s just a week after launch and one should be hopeful knowing that Sony TV’ currently most successful show Bade Achhe Lagte Hain had also faired an opening average of 1.38. Average TRP’s for the show can also be attributed to stiff competition at 9:00 pm with cult shows Diya Aur Baati Hum airing on Star Plus and Zee TV’ Pavitra Rishta.

Another reason could be the male lead of the show. Sanaya’s chemistry with her male leads Mohit Sehgal and Barun Sobti from her previous shows was brilliant and pivotal to shows success. Probably we, as audience, were expecting yet another rocking chemistry right from day 1 which regrettably is missing in the show at present. Her lead in this show, Farhan Khan is a major letdown as of now due to his dialogue delivery.

We hope he shapes up to the task, pretty fast otherwise the lumber of making the scene work will rests heavily on Sanaya’s shoulders. Moreover with cute pets, witty dialogues, fiery chemistry between veterans Sanaya and Supriya; it will be too early to rest your hopes. We hope there are some interesting twists and turns lined up in future to avoid it making a cliché Saas Bahu drama and pull together a soaring TRP for the show. The beginning has been good and we wish luck to the show, sincerely hoping Sanaya delivers what Sony has been eyeing for long – TRP.

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TRP talk of the week- shows that rocked and why IPL couldn’t

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Television shows TRP (this week) TRP (last week)
Diya aur Baati hum (Star Plus) 4.6 5.4
Saath Nibhana Saathiya (Star Plus) 3.7 4.0
Balika Vadhu (Colors) 3.6 3.9


Sony Max IPL TRPS

    • IPL opening cermony (Tue)                        1.3
    • IPL T20 Chennai vs Mumbai (Wed)           6.0
    • IPL T20 Kolkatta vs Delhi (Thurs)               5.5
    • IPL T20 Pune vs Mumbai (Fri)                    3.2
    • IPL T20 Rajasthan vs Punjab (Fri)             3.8
    • IPL T20 Bangalore vs Delhi (Sat)               2.6
    • IPL T20 Chennai vs Deccan (Sat)              3.7

Is it the IPL fever? That, TRPs of your favorite daily soaps are going down? Yes bhi, No bhi. IPL started with not-so-good opening ceremony but the opening matches were BANG ON! MI vs CSK match was KILLER! And major TV audience switched their channels from soaps to Sony MAX. But that was only for first 2 days. Post this even IPL has entered the league of declining ratings! Indian audience is Unpredictable. Even cricket fans are not watching IPL 5 this year.

Came across two people discussing the same thing; one said, next year IPL may be renamed to IPLT10 with 10 over match. The other said, agree, I’d not be surprised if they did so. Now, I think, few years down the line, there will be only super over matches to save time as everything is moving at a faster pace these days! LOL! Moral of the story is, even IPL will NOT work, if you do not have something innovative and NEW to entertain the audience.

Let’s talk about the soaps now. Diya Aur Baati Hum rules the TRP chart this week also, followed by Saathiya and Balika Vadhu. Because of IPL or the storyline, we can see most of the shows dropping in this week’s TRPs but some of them have actually managed to pick themselves up this week. The remarkable increase is noticed in Zee TV’s Punar Vivah from 2.0 to 2.6! That’s quite a hike!

Pre-Marriage track seems to be actually working. Even Sasural Simar ka managed to increase its ratings, being in 7.30 pm slot. It rose from 2.8 to 3.1. Rest all shows which are in top 10 decreased immensely like Diya Aur Baati, Saath Nibhana Saathiya and even Bade Acche Laggte Hain. One cannot blame IPL for all the shows decline.

The root cause is something else- It may be storyline, screenplay or even acting of the actors. But, all collective efforts have brought the shows down. What the Producers have to worry about is the main plot and script of the shows. If you have something very fresh to offer to audience, it will definitely work. But, if you will keep on showcasing the same old stuff with icing, chances are you might get dipped into that very icing!

On the other hand- CID, Crime Patrol and Adaalat have managed to glue only its ‘loyal’ audience with the ratings 4.4, 4.1 and 1.8 respectively. Their ratings have also dropped badly. Do you think it’s because of IPL? Yes? No? Let us know via comments.

Analysis on TRPs and GRPs starting this week on iDubba

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We at iDubba are always striving to bring some really cool analysis on TV programs and viewership data. In an approach to take it further in that direction we are starting a special section on our blog today which will be authored by Ruchi.

Let us give you a back ground in same context-

TRPs & GRPs – Numbers do Wonders !!

The Target rating point (or TRP) is an audience measurement criterion of rating points that indicates the popularity of a television channel or program. The TRP measure helps advertisers decide which TV channels and programs to place their advertising in.

The TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to the gross rating point (GRP), it is measured as the sum of ratings achieved by a specific media vehicle (e.g. TV channel or program) of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.

The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement.

TRP suggests which particular show is on number one position, while, GRP suggests which channel is on number one. There might be just one show of a channel in top 10 shows, but still it could be on number 2 position, as its over-all GRPs are high.

Collection of TV audience measurement data in India

Presently, INTAM (Indian television audience measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRPs.

The first is frequency monitoring, in which ‘people meters‘ are installed in sample homes. People meters are electronic devices, which continuously record data about the TV channels watched by household members. The ‘people meter’ is an expensive piece of equipment and is currently imported. It reads the frequencies of TV channels, which are later decoded into the name of the channels. INTAM prepares national data on the basis of these sample homes readings. There is a drawback in the technique, as cable operators frequently change the frequencies of channels before sending signals to homes. It may be very misleading to read a channel according to a particular frequency even if the down-linking frequency is same all over India.

The second technique is more reliable and relatively new to India. Via a picture-matching technique, the people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this, INTAM also records all the channels’ data in the form of the small picture portion. Data collected from the sample homes is later on matched with the main databank to interpret the TV channel name, in order to produce national ratings.

Why are these numbers so ‘important’?

WEDNESDAY!!! The day the Television industry gets its results for their last week’s performance. The day can be termed as terrific or a terrible for any show based on its performance. It makes us realize about the role TRP’s play in the decision making of the show.

The above ratings are a help to many people. Firstly, it gives an idea to the Producers as to how many people watch their shows. Secondly, it defines which slot works best for a particular TV channel. Thirdly, analyzing this information helps advertisers to market their products on the ‘perfect’ timing to hit their target audience. To viewers, these might be just numbers, but to media professionals, these numbers are an integral part. These numbers can actually make or break a show. Channel these days, do not believe in experimenting for a long time. It changes a particular track if the ratings for one week or maximum two weeks are declining. Everybody involved in the making of TV shows are working round the clock to deliver their best and every Wednesday when the ratings are out, few are happy, few are sad. But that’s the way industry functions. If the TRPs increase, there is profit to the channel as well as the producers and if it declines, it’s otherwise.

Don’t mistakenly think ratings are everything. At times, there are shows with high ratings but hardly people around you know about it. And there are shows with not so high ratings, but everybody around you is talking about that show. So, there is a difference between ‘the-most-viewed-show’ and ‘the-most-talked about-show’. According to me, Diya Aur Baati Hum and Bade Acche Laggte Hain, respectively, are the best examples to describe this!

And I’m sure, all the ardent fans of the show would be very curious to know how the show is doing TRP wise. It’s of course good to be updated.

The ratings are never dormant and there are unexpected changes every week. Let us see how the graph changes every week.

Stay tuned, we will bring you weekly analysis on this!!

[Note: This blog is co-authored by Ruchi, who will start writing a series of Blogs on iDubba from today onwards]